diff --git a/content/about.md b/content/about.md
index 6d860a3..45723bb 100644
--- a/content/about.md
+++ b/content/about.md
@@ -11,6 +11,8 @@ content that is not user generated within taco wolf dot net, bird cat dot cafe,
 
 [also this is "content" as in, we published or helped publish it, not your content. don't worry, you own the content you upload to my sites, not us. we would never claim ownership of your artwork or use it inappropriately. we're cool. we swear.]
 
+this website anonymously (without cookies) collects basic analytics on a self-hosted instance of [umami](https://umami.is); you can see the analytics [here](https://umami.birdcat.cafe/share/lLN83UleWd68T6rg/tacowolf), though. i'm not trying to hide anything from you!
+
 most of these websites also extensively use [mutant standard emoji](https://mutant.tech/), which are licensed under a [creative commons attribution-noncommercial-sharealike 4.0 international license](http://creativecommons.org/licenses/by-nc-sa/4.0/). you should check out [dzuk](https://dzuk.zone/), ze's cool.
 
 [made by taco :taco:](https://fursona.directory/@taco)
diff --git a/layouts/partials/head.html b/layouts/partials/head.html
index 6acb587..4efcefa 100644
--- a/layouts/partials/head.html
+++ b/layouts/partials/head.html
@@ -6,5 +6,6 @@
     {{ $sass := resources.Get "sass/main.sass" }}
     {{ $style := $sass | resources.ToCSS }}
     <link rel="stylesheet" href="{{ $style.Permalink }}">
+    <script async src="https://umami.birdcat.cafe/script.js" data-website-id="92c2c9cb-d376-4819-8994-2fcc1f417b58"></script>
   </head>
   {{ template "_internal/twitter_cards.html" . }}