tags:: #principle

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- > **k**eep **i**t **s**imple, **s**tupid!
	- said to have been coined in the united states navy in 1960.
	- associated with aircraft engineer [kelly johnson](https://en.wikipedia.org/wiki/Kelly_Johnson_(engineer)).
	- we abbreviate this principle to [[keep it simple]] because we try to [[be nice]].
- **